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We often see 30% to 40% open rates with this email. Subject Line: [First Name], I’m glad we had a chance to meet. We remain committed to our relationships with our customers and welcome any questions or concerns related to this change. This one should be used sparingly and only if your prospect has gone dark. See all integrations. A letter for introducing a product for sale is an official notification to the customers that a product is now available in the market for sale. Which of these works best for you? In the coming days, [define what they should expect]. This email should only be used when you can't spend any more time chasing a prospect and need to either push them to action or close the books on them — for now. In the past year, we’ve worked with companies like [similar companies] to help them [clearly state your number one benefit], and I was thinking we might be able to help [company name] as well. Which of these works best for you? It can also let you introduce them to benefits you might not have had a chance to explain in order to get a reply email, phone call, or follow-up meeting scheduled. This would be used as a follow up to the above email (either the next day or the following week), and I would recommend the subject line: "Sorry I Missed You." I would like to schedule a kickoff call with you this week to discuss our implementation process. Make a note of this sentence: the details always make the difference. A catchy subject line leaves an appealing impression on the recipient. Would you please reply with a good time to chat? It's based off the first, introduction email template. Hope you had a good weekend (been well, etc.*). Stay up to date with the latest marketing, sales, and service tips and news. She uses her industry knowledge to deliver the best answers to your questions about sales tools and sales management. We helped them [achieve goal] resulting in [ideally you have a % to use here, but any meaningful result will suffice]. For the best results, you should send a series of three emails: There have been some changes at [our company], and I wanted to reach out to let introduce myself as your new point of contact. Marketing automation software. I’m free [insert three options]. The key is immediately establishing your expertise, as well as asking for the meeting fairly early. LinkedIn Schedule at least 3 emails and start sending them at least 1-2 weeks before the official launch. As we discussed, [reason you are a credible source]. We've worked with companies like [insert 2-3 clients here relative to the vertical] to [insert a typical client goal]. It helps in gaining recipient’s attention and persuading him or her to open the email sent. For example, they are typically short and to the point. You can also learn more about us at our exciting new [product or service] at [website link]. This email is used to notify your customer that someone new will be handling their account. Article Table of Contents Skip to section. Visit their website to learn more. Not sure if you've been really slammed or you've decided to hold off for now, but I wanted to see if you might have any feedback on our proposal? An introduction email is a message you send to a prospect with the purpose of introducing yourself and eliciting a specific action, such as scheduling a meeting or call. Hoping to set up a call to introduce my company, [company name]. You'll typically want to use the subject line, "[Company Name] — Still Interested?". There are tools that can help you identify your prospects, especially if all you have is an email address. Let’s say you went to the ShopTalkconference, made a great connection with a prospective client, and want to send an email to further the conversation once you get home. The first sentence in the body of your email is even more important than you may realize. Your CEO or Head of Sales could send an email to announce new employees to clients. We believe that our [product or service] will [outline the number one benefit] far better than anything else currently in the market. Client, I hope this email finds you well. Customers need to know their business won’t be affected by changes in sales management or at other staffing levels, and that they still have a person to reach out to whenever issues arise. We are [reason you trusted by others]. New Product Introduction Letter Email Formats To market a new product to your customers, you must officially inform them of the product. The Best Way to Introduce Yourself. An event-triggered introduction email is a message that’s sent to a person who has visited a certain page on your site, or taken a certain action, like filling out a form or clicking on a “Contact me” button. Over this time, we signed up for 100’s of product launch email sequences, picked the most compelling, and wrapped them into a single PDF you can flip through come … I understand that [define their pain point]. 3.2 Business Introduction Email Samples for contact pages. Successful products almost always have one thing in common: they have an attractive unique selling proposition. According to DMR Business Statistics, we send and receive 121 emails every day — a number I imagine number climbs higher as a person gains more authority and responsibility in an organization. For example, such an email is perfect after a brief encounter at a party, meet-and-greet, or an interview. In the past year, we’ve worked with companies like [similar companies] to help them [clearly outline your number one benefit] and were thinking we might be able to help [company name] as well. This is the first step to acquaint the customer with your product. Announce your new release with a product email – Send it 5 days before the product launch. [Describe the impact to the contact as a result of this change, if any.]. When asking for a referral from a professional or personal connection, be sure to be brief, specific, and make it easy by crafting an email that can either be forwarded by the mutual connection or copied so you’ve done the work for them. If this isn’t something that you are currently addressing, or you don’t believe we are a fit right now, I understand. Emails lacking subject line are either ignored or deleted. You can use email to build anticipation and excitement leading up to your product launch. CONCLUSION. According to Forbes and Nielsen, 92% of consumers are more likely to trust a recommendation from a friend or family over any other form of marketing. Subject Line: [Prospect Name], do you have 5 minutes this week? [He/She] can be reached at [new point of contact’s contact details]. A product launch announcement email is sent with the purpose of announcing the launch of a new product, new feature, new release, or an upcoming event related to a product. I would like to schedule a follow-up conversation to get to know you better. We are [reason you are a credible source] and understand that [define their pain point]. Instead of asking “Do you have time for a call this week?” write “I’d love to schedule a brief 10-minute call to learn more about how we can meet your needs. Pro tip: If possible, always try find a reason to send one of the other introduction emails first. Sign up to receive more well-researched small business articles and topics in your inbox, personalized for you. You can use the following product launch email sequence: The mysterious email that builds anticipation (teaser email) Sales leaders can use this type of email introduction when there has been a recent external event, such as major industry developments, new regulations, product announcements, or staffing changes. And even if you don't get the business at this point, at least you'll know if you can move on or keep this prospect on your radar. Congratulations on joining [credibility statement] by taking the first step toward [outline your key benefit]. Use this template to send an email to an existing contact when you are introducing a new product or service relevant to their business. This can be especially helpful in personalizing your message by providing context such as the prospect’s role, location, and name. Jess Pingrey is a sales expert and staff writer with Fit Small Business. Which works best for you?” This creates an expectation and nudges the prospect in that direction. They can be used in a wide range of situations, such as: Introducing a new employee to an existing client Introducing yourself to a new client I wanted to reach out to introduce [new point of contact] as your new point of contact as of [effective date], and have copied [him/her] on this message for your reference. In addition, Salesforce Essentials allows you to create custom reports to help identify which products are top sellers and which are not, so you know which products are popular and most likely to generate additional revenue if also promoted. Certainly, no rush on our end — I don't want to become a pest if you'd prefer I hold off on contact. Do not forget to include the subject line, that clearly highlights the product’s name. Download now OR send this to your email & subscribe to receive more expert-written content. Introduction emails are messages that are sent to initiate communication with a professional contact. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. We've worked with [name 2-3 clients], and many others to [achieve goal]. Pro tip: News stories are time sensitive, so this type of introduction works best when it is sent within two weeks following the initial event. It helps you lay down a perfect atmosphere for your upcoming official product launch email and create a great amount of support for your awaited product. Here’s how you might use an email to increase client retention rates by explaining to new clients how to use a digital product they just bought. Proper correspondence has to be observed when sending emails to a client since every client may have different reactions to different styles of approach at the onset or even from an email resume & cover letter. I’ve also attached [supporting information about you, your product, or your service] for your reference. I tried to call you, but was unable to connect. Follow-up introduction is usually a continuation of a meeting you’ve had in real life. A product launch email sequence that builds anticipation will get people excited — and get you better results on launch day. I appreciate your time and consideration, and I look forward to hearing back soon. If I don't hear from you, I will reach out to you via phone later in the week. Twitter For example, before reaching out to the prospect, do some research and find out if there’s anything noteworthy you could mention, such as an award or recognition. Company Introduction Email To Client. This email would be used as an initial introduction to your company. Download this template in Google Docs, Docx, or PDF file. It's not easy to get noticed in someone's email inbox. An introductory email with a client sets the tone for the entire relationship, and determines whether they will be interested in working with you in the future. I trust that I am leaving you in good hands and wish you continued success. [Your name] with [your company]. Even better, with the right introduction email template, you save time writing but still show that you put in the extra effort. It can be sent by either the existing point of contact to introduce his or her replacement, or can be sent by the new point of contact themselves. I’m free [insert three options]. [List reasons why a change was made.] Introduce them into your email cadence and see what kind of a difference they make. Hi [prospect’s first name],I’m [your name] and I’m with [company name], which specializes in [what you do].We’ve built a client base ranging from venture-backed startups to Fortune 500 companies like [big-name clients].Unlike [other companies in your niche], we take a different approach to growing companies.

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